Channeling an 8 yr old swim princess

With a target audience of 6-10 year old girls, Fin Fun needed both a brand, and creative universe. We went through several rounds of character development sketches before hitting our stride, and the audience approved look and feel.

What makes this project so fun is the obvious counterpoint it provides to AMET (Automated Welding manufacturer for John Deere, Caterpillar & Ford), which we branded simultaneously.


Mermaidens Logo & Packaging

We engaged with Fin Fun's executive team to work through a round of naming, logo development, and subsequent packaging. The unmarked shipper was an especially delicate balance between delighting our audience with a full unboxing experience, budgetary constraints, and keeping the contents secret until the big reveal.  

Packaging Portfolio

Branding Portfolio