A well managed brand can help achieve and maintain a premiere market position. Branding can also help save money over the long haul, as brand standards are developed, adopted and implemented.
We've helped some great clients build great brands.
Our brand identity design process varies by client and project requirement, but generally includes the following steps:
1 - Research and Competitive Audit
We practice armchair psychology. Identity design starts by exploring who you are, how you are positioned in a market, and what motivates your target audience. We try to consider all those factors, then explore options that best meet all the business objectives in a distinct way.
2 - explore New Brand identity / Logo Design
Based on business objectives and competitors, we explore a range of logo options. This step serves to eliminate poor solutions, and provides high fidelity mock-ups for business review and user testing.
3 - final Design Direction
Based on client feedback and/or user testing, we design the final logo, business card and stationery, which helps cement much of the brand identity. For some clients, this is the final step.
4 - Brand Extension
For many clients, we use the established identity to extend the new or revitalized brand into collateral, web, sales materials and environments. We typically oversee design all the way through production, which may include working with web developers, advertisers, printers, or packaging manufacturers, providing press ready digital artwork to the various vendors. We typically prepare digital files specific to production requirements.
5 - Brand Standards Manual
As a final deliverable, we frequently create a brand standards manual which outlines standard usage for the newly established brand. Frequently, this design guide will include digital design templates that enable the client to pick up day to day production in-house.
Brand Design Services
We’ve developed brands for over 40 companies. Our experience includes:
- Brand Identity Design
- Logo Development
- Business Card Design
- Letterhead Design
- Brand Extension
- Market Position
Talk through your Branding Needs
Delorum is based in Rexburg, but we service clients from Idaho Falls to Boise and Seattle to Salt Lake City, so give us a call or drop us a line. We're happy to talk through any project with you.
859 South Yellowstone Hwy
Rexburg, ID, 83440