A legacy of quality family theater in West Yellowstone, Montana

A 40-year-old family theater needed help to freshen up their image and boost traffic through their doors. The Playmill Theater, located in West Yellowstone, was tired of cliché, Old West imagery so we instead focused on producing engaging, lighthearted illustrations that differentiated the Playmill and more closely represented their energetic, theatrical experience.

The campaign illustrations were adopted as the basis for the theater’s updated interior design, earning Delorum a Northwest Region Silver Addy (not to mention a few free tickets to the Playmill).

Branding Portfolio