ProPeat Industry Ads
Last year, we developed the foundations for ProPeat's new carbon-based fertilizer brand. As they ramp up production in their new facility north of Rexburg, we've begun working together to market to golf courses around the U.S. through trade publications and tradeshows.
This first effort involves a series of ads for trade magazines, email newsletters and email campaign leading up to a spring tradeshow. Ad concepts range from scrollable emails with room enough for pages of content to newsletter inserts 150 x 160 pixel images coupled with 50 word content. In each case, we've tried to distill the key value propositions into the space available.
We'll be tracking responses to gauge the value of this effort.