Recently, we designed a food package for an organic food company based in Colorado. They wanted a label that hearkened back to orange crate designs from several decades ago. We worked with an illustrator whose experience creating landscapes and concept art for Dreamworks was a good fit for the style we envisioned.
Together, we worked through several rough sample designs and illustrations before settling on a final direction and exploring color options. Our chosen illustrator was great to work with, and helped integrate the logotype and USDA organic seal through several sketch iterations, then helped adjust colors to match the branded Pantone Ink Swatches. The final package design was prepped for production, and has since become the source for advertising and promotional material.