Sugar City Logo Redesign

In 2017-2018, Delorum worked with the Mayor and Council of Sugar City to redesign the official Sugar City logo.

With any committee, but especially an elected committee representing constituents, it's important to reach consensus and have sound reasons for the decision. To help facilitate the discussion, Delorum conducted a series of online surveys to solicity community feedback. The survey results helped set the criteria and guide Mayor and Council as we explored possibilities for a new Sugar City logo.

 Survey Results - Soliciting concepts that were important to residents.

Survey Results - Soliciting concepts that were important to residents.

 Initial Design Options - Another survey to elicit which logo directions elicited the best response from residents. 

Initial Design Options - Another survey to elicit which logo directions elicited the best response from residents. 

 Final Logo Application - Business Cards

Final Logo Application - Business Cards

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